Social media has become a powerhouse in shaping trends, opinions, and even cultures across the world, and the Netherlands is no exception. Dutch influencers are making waves on platforms like Instagram, TikTok, and YouTube, where their unique content and vibrant personalities draw millions of followers. From fashion and lifestyle to travel and fitness, the top influencers in the Netherlands are highly diverse and cater to a wide range of audiences. In this article, we will take a look at the 4 most followed influencers in the Netherlands, exploring their journeys, their content, and what sets them apart in the crowded world of social media.
With over 15 million followers on Instagram and YouTube combined, Nikkie de Jager, better known as NikkieTutorials, is one of the most prominent beauty influencers globally, and the most followed influencer in the Netherlands. Nikkie started her journey on YouTube in 2008, sharing makeup tutorials that have since gained worldwide attention. Her transparent and authentic personality, combined with her expertise in beauty, has made her a trusted voice in the industry. Her coming out video in 2020, where she revealed her transgender identity, not only touched hearts but also earned her respect as an authentic role model for millions.
Enzo Knol is one of the Netherlands' first and most beloved YouTubers, boasting over 2.6 million subscribers. Known for his vlogs documenting his daily life, Knol appeals to a younger audience who appreciate his candid and energetic style. He gained popularity with his adventure-driven, spontaneous content and often includes family and friends, making his vlogs feel relatable. Beyond YouTube, Enzo also has a strong following on Instagram, where he shares snapshots of his life outside vlogging.
Anna Nooshin is a top influencer in the Netherlands with a strong presence on Instagram, where she shares content focused on fashion, travel, and lifestyle. With over 1 million followers, Anna's feed is a blend of personal style, luxury fashion, and her globe-trotting adventures. She is also a businesswoman, having co-founded the fashion platform NSMBL and written several best-selling books. Anna's journey from a refugee to a fashion mogul has made her an inspiring figure not only in the Netherlands but also on the global stage.
Dylan Haegens is known for his comedic sketches and light-hearted content, attracting over 1.8 million followers on YouTube. His humorous take on everyday situations has made him one of the most followed influencers in the Netherlands. Dylan's ability to create content that resonates with his audience, especially among teens and young adults, has cemented his position as a key player in Dutch social media. His success on YouTube also extends to merchandise sales and a feature film, showing his brand’s broad appeal.
The Netherlands has produced some of the most successful and engaging influencers on the global social media stage. From beauty and fashion to comedy and vlogging, these 4 most followed influencers in the Netherlands have built loyal fan bases by creating authentic, high-quality content. Their ability to connect with their audiences on a personal level has not only contributed to their rise to fame but also helped solidify their influence across multiple platforms. Whether through makeup tutorials, travel inspiration, or daily vlogs, these influencers have shown that the power of digital media knows no boundaries.
NikkieTutorials is known for her makeup tutorials, beauty tips, and product reviews. Her content includes elaborate makeup transformations, collaborations with other celebrities, and beauty brand promotions. She also addresses important social issues, such as body positivity and self-acceptance, which resonate with her large audience.
Enzo Knol gained fame by vlogging his daily life, starting with spontaneous and adventure-filled videos that appealed to a younger audience. His charismatic and relatable personality has kept viewers engaged over the years, helping him grow one of the largest YouTube channels in the Netherlands.
Anna Nooshin stands out not only because of her successful fashion and lifestyle brand but also due to her inspiring backstory as a former refugee who built a career from the ground up. Her content is a mix of personal style, luxury fashion, and travel, offering her followers a glimpse into both her professional achievements and personal life.